Healthcare providers are perennial learners. From inconsequential drivel to an information powerhouse, Twitter has come a long way. Being a versatile tool, Twitter offers quite different ways for it to be utilized. Apart from being a social media platform, healthcare practices can incorporate Twitter to reach masses and be informative at the same time. The ethical implications of patient’s consulting make healthcare businesses prefer a human centered communication style. Perhaps because of its global networking ability, healthcare professionals are migrating towards Twitter as they can connect seamlessly with patients and other medical professionals. The flexibility it provides give care providers the opportunity to create a personalized digital community of like-minded people.
Crowdsourcing or professional networking among healthcare professionals. Twitter allows them to harness their knowledge and skill-set in resolving arising patient’s problems and stay engaged in the most economical way.
Social media platforms like Twitter, when used wisely and prudently, offer the potential to promote individual and public health along with professional development and advancement.